South Beach – Miami, Florida, USA

South Beach, often called SoBe, is Miami’s most famous and glamorous stretch of shoreline — a place where white sand, turquoise water, art, culture, and nightlife come together in one unforgettable destination.

Located at the southern tip of Miami Beach, SoBe is known for its Art Deco Historic District, with pastel-colored buildings, neon lights, and a lively backdrop that makes it one of the most photographed neighborhoods in the U.S. The beach itself offers wide sands perfect for sunbathing, people-watching, and swimming in warm Atlantic waters.

South Beach is also a hub for fashion, entertainment, and celebrity spotting. By day, visitors enjoy water sports, rollerblading, and volleyball; by night, Ocean Drive and Collins Avenue transform into some of the world’s hottest nightlife scenes, with rooftop lounges, luxury hotels, and world-class clubs.

Whether you’re there for the beach, the architecture, or the buzzing energy, South Beach is an iconic experience that embodies the spirit of Miami.